We absolutely love the Paw Soother from Natural Dog Company! Our 9 month old Golden Retriever, Xena, developed very rough, discolored paw pads from the dry weather and Florida heat. We love exploring outdoors with her and I could tell it was certainly taking a toll on her paws. Paw Soother absorbs so quickly and after just a few days they were practically back to the dark, soft, spongey paws we thought we would never see again! We apply it every night before bed and I use this product with confidence knowing it is 100% natural and organic.