BeckOn and off, my Newfoundland would start to get a dry, cracked nose. It looked painful, but I couldn’t find anything to help make it better, even though I tried many products, and was willing to buy anything that claimed it would help. I’d been coming up ‘dry,’ until I found Natural Dog Snout Soother. I kid you not, after the first application, his nose became moist and crack-free for weeks! One application! So the product goes a long way. And anytime his nose starts to get even a bit dry, I reapply and we’re good to go again. Love the stuff!